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RDI workflow

Social Media & Marketing Content Production

the evidence system's Time-Lapse Creator and Time-Lapse Pro tools are the primary and often sole content production system for this workflow — generating time-lapse videos and progress images published directly to social media channels.

Category
Content, Marketing & Business Development
Frequency
Very Common
Confidence
High
Evidence records
30
Cost model
Qualitative

Trigger, activity, conclusion

01 · Trigger

A construction milestone is reached, a scheduled content calendar moment arrives, or a marketing team requests a progress video for publication.

02 · Activity

Generating a polished time-lapse or progress video clip that compresses weeks or months of construction into a compelling, shareable video asset suitable for direct publication on social media.

03 · Conclusion

A branded time-lapse or progress video is published on social media, generating engagement and creating a reusable marketing asset — with no on-site filming crew required.

Workflow steps

  1. Step 01

    A milestone event, content calendar trigger, or external request prompts the need for a progress video asset.

    Evidenced
  2. Step 02

    Project manager or marketing team member accesses the the evidence system Time-Lapse Creator or Time-Lapse Pro tool.

    Evidenced
  3. Step 03

    Relevant camera(s) and date range selected — spanning the construction period or the specific milestone to be highlighted.

    Evidenced
  4. Step 04

    Time-lapse speed, clip duration, and start/end frames reviewed and adjusted to produce a visually compelling sequence.

    Inferred
  5. Step 05

    Company logo, branding overlays, or title cards optionally added within TLC.

    Inferred
  6. Step 06

    Time-lapse video rendered and made available via download or a hosted Vimeo link.

    Inferred
  7. Step 07

    Marketing team or PM reviews the final clip, selects the best version, and drafts accompanying caption copy.

    Inferred
  8. Step 08

    Post published on LinkedIn (most common), Instagram, the company website, or embedded in a newsletter.

    Evidenced
  9. Step 09

    Where the content involves the owner or client's project, the clip is shared with them for approval before the contractor publishes.

    Inferred
  10. Step 10

    Engagement metrics reviewed; the post may be reshared by the client, subcontractors, or stakeholders.

    Inferred
  11. Step 11

    Raw or rendered time-lapse file archived alongside project records for future use in award submissions or capability materials.

    Inferred

Evidence records

She confirmed they published a social media post this morning using the the evidence system time-lapse footage.
Anonymized evidence record 14.1
Clough used Time-Lapse Creator footage in a LinkedIn post to showcase the largest concrete pour.
Anonymized evidence record 14.2
The following final time-lapse video was used in a LinkedIn post for Aster.
Anonymized evidence record 14.3

ROI model

Template B

automated content

Evercam eliminates manual effort for recurring content production (progress photos, time-lapse, marketing videos). The baseline cost is the manual time per deliverable × frequency.

Formula

saving = manual_hours_per_deliverable × deliverables_per_month × project_duration_months × hourly_rate × evercam_reduction_pct